RESTAURANT REVIEW WEBSITE
INTRODUCTION TO RESTAURANT REVIEW WEBSITE.
The Ongoing COVID-19 pandemic has made it practically unimaginable to survive as a restaurant in 2021 without some sort of online presence, and restaurant review websites are an integral part of that online presence. Even if you never thought of investing in developing a restaurant website of your own, that doesn’t stop clients from reviewing your restaurant or giving reviews or maybe some kind and honest testimonials or sharing their own experiences. In this modern digital age, diners take no time and quickly become online critics of restaurant review sites. With their words, they’re making personal recommendations to their friends and relatives and the whole wide world.
The internet has widened horizons for word of mouth. It provides individuals new techniques of calculating or competing for social proof and choosing where to eat for any time, place, and occasion. Recent Survey data shows that 94.8% of United states diners are influenced by online reviews, mostly when they’re on the search for somewhere new to eat out. The more positive experiences listed, the better, in addition to boasting well-curated photos and menu information.
Reviews aside, however, having an online presence is so essential for a restaurant’s findability. Going on fueling foot traffic and thoughts, experiences, and testimonials, individuals need to know that you exist. And optimizing restaurant listing websites is a surefire way to help in boosting your restaurant’s Google search visibility. To stay cut-throat, you must also be canny and astute outside the kitchen by connecting online with guests, securing your restaurant reputation, and observing what individuals are saying about your restaurant location, food, decoration.
After watching the recent events, and with how this strange and unfamiliar time like the Coronavirus pandemic is destroying the business, restaurateurs’ being an integral part of digital platforms is more necessary and vital than ever. This additional highlights the essential role restaurant review websites play in shaping the restaurant customer’s journey.
KEY STATS ON RESTAURANT REVIEW WEBSITE.
The most important thing that you must not underestimate is the influence of online restaurant reviews and their active role in managing these reviews. Below are a few numbers that depict how online reviews and ratings have impacted the restaurant industry. The recent survey shows that roughly 90% of diners research a restaurant online (more than any other type of business) before deciding where to go for good food.
According to the survey on restaurant star ratings, 33% of restaurant-goers said that they would never end up going to a restaurant with a low 3-star review on online restaurant review websites such as Yelp, Google, and Facebook. In an OpenTable survey, no restaurants responded that they never read reviews, and only one respondent said they read reviews just a few times a year.
BEST PRACTICES: RESTAURANT REVIEW WEBSITE.
Below are the best practices, and make sure you follow these easy tips and tricks to secure your restaurant reputation once and for all and enhance operational performance.
Tender full and final Business Information.
Be sure to add each and every business information as you can, including the name of business, category, phone number, address, cuisine type, hours of operation while creating your business listings. It’s essential that your listing contains complete, final, correct, and up-to-date information.
Each website will have the possibility of reconsidering your listing in case you made operational edits or shifted to a new location. This process might consume some time when you do it manually, but you can use Review trackers’ Local Listings tool to make the process quicker and simpler for you.
Control Restaurant Reviews.
As soon as your listings are refurbished, you need to quickly monitor restaurant reviews uploaded by visitors. It’s an excellent way to seek out what they liked about your business and what they think you can do to further enhance the experience. It’s also essential to get back to reviews professionally, promptly, and gracefully.
Toast data shows the top challenges for 33% of restaurants are retaining and attracting customers, yet only 23% of restaurateurs actually reach out to the reviewer when dealing with in-person feedback or negative reviews. By managing the time to get back to them, you become a business leader who values customer feedback and that your establishment takes the time to listen to what customers have to say about your business.
BEST 10 RESTAURANT REVIEW WEBSITE.
Restaurant Delivery and Review Sites
1. Google My Business
Google My Business is definitely the best and highly-trafficked and appropriate review website that you should think about. Google restaurant reviews generally pop up when any random individual searches for your restaurant or for general restaurants in your locality, so it’s essential that you have decent reviews. If any individual searches for your restaurant and sees that you got plenty of negative thoughts, likely, they may ever think about stepping foot in your property.
Since Google is the largest search engine, with an estimated 5.8 billion searches daily, it’s very much essential that your restaurant is listed on Google My Business, the information is complete, correct and the reviews are excellent. Getting listed on Google My Business is totally free of cost, so every restaurant should make sure they get listed here. This may further help you appear in Google Maps searches for restaurants and make it way more straightforward for individuals to find you.
It is one of the well-known review websites online, and it controls the search rankings. It’s roughly evaluated that Yelp receives over 178 million distinctive monthly users each month, so there’s an excellent perspective for individuals to find your restaurant business on this review website. It is also noticed that around 20% of the reviews on Yelp are for restaurants, cafes, and bars.
When looking for incredible restaurants in any particular locality, Yelp is definitely one among the first results. That means it’s essential that your restaurant gets listed on Yelp and that you have good and plenty of reviews. If you claim your restaurant listing on Yelp, you can address considerations either publicly or privately, which further helps with client engagement and can appease those who gave negative reviews to reconsider.
3. Zomato (previously Urbanspoon)
Zomato, previously named Urbanspoon, is an Indian multinational restaurant aggregator and food delivery company founded by Pankaj Chaddah and Deepinder Goyal in 2008. Zomato provides information, menus, and user reviews of restaurants and food delivery options from partner restaurants in select cities. As of 2019, the service is available in 24 countries and in more than 10,000 cities.
This well-known can be best defined as a business of helping individuals find restaurants. Plus, restaurant owners can claim their listing on Zomato by hitting the “Claim your listing” link on the lower left-hand side of the web page. It is highly recommended that you claim your listing as soon as possible so that your restaurant is listed on Zomato. You can also take part in online publicity or marketing on Zomato to boost or enhance your exhibition.
Also provided to you is the capability to display your listing page on your website and your social media accounts. You can highlight your ratings and reviews as well as make reservations. Zomato lets you connect to individuals who leave negative reviews. They do have guidelines, including, “These individuals are always right, even when they are wrong.” They invite you to take the encouraging feedback and use it as an opportunity to address the issue whether you agree with it or not.
OpenTable is an online restaurant-reservation service company founded by Chuck Templeton on 2 July 1998 and is based in San Francisco, California. In 1998, the website began operations, offering reservations at a limited selection of restaurants in San Francisco.
OpenTable allows individuals who use their online restaurant reservations system to share their dining experience, so this is a place you should monitor. About 24 hours after diners eat at your restaurant, they receive an email from OpenTable inviting them to provide their honest feedback.
If you are willing to be counted in their directory, you have to sign up for their online reservations service that charges you a fee every month. You cannot respond publicly to individual reviews, but you can directly reach out to the author of the evaluation by private message.
TripAdvisor, Inc. is a U.S.-based online travel company that operates a website and mobile app with user-generated content and a comparison-shopping website. It also offers online hotel reservations and bookings for transportation, lodging, travel experiences, and restaurants. Its headquarters are in Needham, Massachusetts.
Just like Yelp, TripAdvisor is used for businesses of all sorts. While TripAdvisor is technically known as a travel site, a bit of travel is hunting for excellent restaurants and cafes in a new town or locality. This is the sole reason that makes TripAdvisor one of the best customer review sites for restaurants and bars. Because TripAdvisor is used by consumers who often travel, reviews are from much more than local customers giving your restaurant more varying feedback from various customer demographic backgrounds.
The best thing about TripAdvisor is that it shows results on a ranking basis with the ranking factoring in both individual review ratings, amount of reviews, and how recent studies are. The website also provides the capability for customers to book reservations online for restaurants and cafes, often giving users the to research a brand and book a table even without moving to a different page.
GrubHub Inc. is a U.S.-based online and mobile prepared food ordering and delivery platform connecting diners with local restaurants. The company is based in Chicago, Illinois, and was founded in 2004. Their slogan is “grub what you love.” As of 2019, the company had 19.9 million active users and 115,000 associated restaurants across 3,200 cities and all 50 states in the United States.
GrubHub is a fantastic website for customers to look for food near their locality. Furthermore, GrubHub also works as a food delivery and restaurant takeout website. If you are looking forward to providing delivery or takeout options from your restaurant, it’s very essential to consider food delivery websites such as GrubHub.
The best thing about GrubHub is that, before even clicking on a restaurant, GrubHub shows the restaurant’s star rating out of five stars and how many ratings make up that rating. A low rating when ordering food online can quickly turn a potential consumer’s eye to another restaurant. Not to mention, users can filter their search on GrubHub by star rating, so if you don’t have plenty of decent and positive reviews or a high rating, some consumers may not even consider your restaurant as an option in the very first place.
Facebook, Inc. is an American technology conglomerate based in Menlo Park, California. It was founded by Mark Zuckerberg and his fellow roommates and students at Harvard College, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes, originally as TheFacebook.com—today’s Facebook, a popular global social networking service. It is one of the world’s most valuable companies. It is known to be one of the Big Five companies in U.S. information technology, with Google, Apple, Microsoft, and Amazon.
Facebook has 76 million monthly visitors. It’s no surprise Facebook makes the cut. Known as one of the largest websites in global internet engagement, your restaurant needs to be active on Facebook. If the platform plays a role in your restaurant’s social media strategy, ensure it’s up to well handled and functional from a content publishing perspective.
The critical part of Facebook as a restaurant review website is that you can actively engage with those leaving the feedback, in addition to running ads around upcoming promotions and events. You can use the tools Facebook Business provides for building out a Page complete with location information, contact info, a link to your website, photos, reservation widgets, and more. It becomes a one-stop shop to build your restaurant brand and appeal to potential consumers with thorough information inputs.
Gayot is named after the French food critic who created and promoted the term “nouvelle cuisine” in the 60s; Gayot is an international and professional guide to dining, cafes, bars, pubs, hotels, travel, and lifestyle, including spas, movies, and automobiles. It has professionally written reviews of local businesses, but the website also lets customers drop their own restaurant reviews.
Gayot considers restaurants on a particular rating system based on a 20-point scale. The rating is visible on every single restaurant page, with comments about décor, service, ambiance, and wine detailed within each review.
Owned by GrubHub, MenuPages is a restaurant review website for local restaurants. As is the name, MenuPages is known as a spot for continuously updated menus of the restaurants listed on its website with reviews and menu recommendations.
One particular filter, MenuPages, offers to find “Similar Restaurants” in the area. This review website is one of the best options users turn to when searching for menus of local restaurants.
The Zagat Survey, commonly referred to as Zagat, was established by Tim and Nina Zagat in 1979 to collect and correlate the ratings of restaurants by diners; for their first guide, covering New York City. Zagat is known as one of the first restaurant ranking websites on the market. The website runs using a numbered rating scale for consumers to rate restaurants in food, decor, service, and cost.
This scale allows review readers to see all aspects of a restaurant, rather than just the food or service, as many reviews cover. Due to Zagat’s 360-view scaling system, it is known to be outstandingly reliable. However, the website only covers restaurants listed in a minimal amount of cities – so it is limited in location.
5 TIPS ON HOW TO MANAGE THE RESTAURANT REVIEWS WEBSITE.
Below are five tips to keep in mind when using the above-listed sites.
- Update Contact Information
The scariest mistake a restaurant can make is having incorrect contact information on your restaurant’s listing on a review website. If a customer is not at all able to reach you out, email, or open your website through a review-based website, chances are that they might move to another restaurant before even looking for the correct way to contact yours.
Make sure your contact information is listed on every website and that it is correct, complete and fully updated with any changes to prevent losing guests to a simple error.
- Reach out Quickly
If the guests or potential customers are leaving reviews on your brand’s listing on a review-based website, this is simply because they desperately need you to look at that review and know about their thoughts on your restaurant or cafe. If the review is negative, it won’t be competent to leave it unattended for too long, as this can reflect poorly on your restaurant and show that your brand does not care about its unhappy customers.
Address the issue as soon as possible, acknowledging the customers’ horrible experience and explaining how you strategized to create that experience better the next time around.
- Drop a Respectful and Public Response
Just as above, all you need is for users to see your restaurant as a transparent business that boldly listens to its visitors. Doesn’t matter if a guest’s review is positive or negative; accept the comment and nicely state how you will address the issue and what your plans are to fix whatever bad experience they had.
It would be way more appropriate to respond publicly, so readers of the reviews can see how much your brand cares about its customers’ opinions.
- Set Alerts for New Reviews
It’s very essential to supervise all the activities going on your brand’s listing. Setting up alerts for all the websites your brand is listed on is the best way to ensure you don’t miss any reviews that need responses.
These alerts may get disturbing, flooding your email, but they are way more advantageous and beneficial in the long run, as it is good to be on top of all your reviews than miss some imperative ones that may put off business from your establishment.
- Use a Reputation Management Tool
Reputation management software is a tool that operates to monitor user reviews online, encouraging brands to build positive reputations and increasing customer experiences – what business wouldn’t love that?
Using a reputation management tool is an easy way to increase sales and growth by automating processes and ensuring no step of the customer journey is missed from the first Google search to the feedback on a review site. The tool reduces time and energy that would otherwise be very taxing for an individual to undertake.
HOW TO GET MORE POSITIVE RESTAURANT REVIEWS.
Getting more good reviews of your restaurant is not at all easy. The hard truth is that most individuals are only inspired to write a review when they have a heartbreaking experience. This often means your accounts on review websites are not a fair reflection of what your restaurant is actually like. The only way to transform this is to ask more customers to leave positive reviews.
The best way to do this is to either ask them directly or encourage them. If you tell your customers how much a good review means and what it does for the restaurant or cafe or a pub, they will be much more likely to go out of their way and leave a review. People really do want to be supportive and help each other out.
If that doesn’t work or you really want to go all out, you can incentivize customers to leave a review. This can be as easy as giving them a business card complete with all of the details they need to leave a review. Or it could be offering them a discount on their next visit or a free drink. Be careful, however, as paying people to write reviews and even some other forms of incentives are against the terms and conditions of sites like Yelp.