HOW CAN VIRTUAL REALITY BE USED IN A BUSINESS?
Virtual reality is much essential in the gaming industry, and it’s nothing but a mix of cool and entertaining experiences to put on one of these headsets. But apart from this, there are so many other practical VR business uses that you really need to know about.
The biggest apparent industry that could famously use VR is the entertainment Industry. Apart from video game lovers, think about a consumer going to a travel destination or “being at” a sporting event without ever having to step foot out of the home.
There are numerous uses for VR in business. For instance, Real estate or construction industries use virtual reality for staff training of professionals. Real estate, architecture, and construction businesses use virtual reality to depict what a complete environment would look like. According to a paper published by Syracuse University, they believed that individuals could also be placed in real-world scenarios, and through these mesmerizing and enticing experiences, they will gain better memory retention.
Virtual reality can be used to simulate working with expensive equipment in an array of dangerous environments, without any of the risks. Virtual reality has also taken off in the healthcare secretary with a transition from trials and pilots to general use. It has been adopted to help treat patients with anxiety disorders by getting a better idea of how they react to a stress-inducing atmosphere while remaining safe in sound inside a virtual environment. It’s even being used to help diagnose patients with visual or cognitive impairments, with the use of eye-tracking.
EXAMPLES OF VIRTUAL REALITY RESTAURANTS
The rise of Augmented Reality (AR) and Virtual Reality (VR) has paved the way for many business sectors, supporting them and helping them make the best out of their businesses and while spending record lower resources. The restaurant is one of the segments having a huge potential for Augmented and Virtual Reality. Businesses, cafes, hotels, and restaurants have been the most profitable business, and there’s a massive opportunity for the businesses to make the most out of it. A lot of big and popular brands in the food and beverage industries have adopted the Augmented reality technologies to increase engagement with clients.
Let’s have a look at some of the best examples of such companies and how they are getting benefits.
- NYC-based Magnolia Bakery
The implementation of AR technology has led the bakery to offer a virtual rendering of cakes and other stuff in the store. When a customer arrives at the store, he/she is presented with an Augmented reality-based catering menu. Customers can feel, touch, and even explore.
- 19 Crimes Wine
The 19 Crime Wine by Treasury Wine Estates also builds an Augmented Reality-based app that provides users unforgettable feelings. The users need to download the app and pint the image scanner in the app on the image printed on the bottle. The image will narrate the crime story to them. Isn’t that incredible!!
Likewise, there are numerous sit-up restaurants that have created AR technology to offer an amazing user experience to consumers visiting the restaurant. Bareburger restaurant is also one of the early adopters among the top sit-up restaurants which present users with a 3D image. Things are changing rapidly, and in the coming months, much of the restaurant sector will embrace high-tech technology, receiving more profits while providing safe, convenient, and cost-efficient food and services to consumers.
Use of Virtual Reality Apps for Restaurant.
Augmented Reality and Virtual Reality has so much capability and prospects for restaurant sectors as it is going to completely transform the industry in terms of profit, improving the user experience, and overseeing employee productivity and supporting them.
Let’s find out what sort of benefits AR/VR has for our sector.
- Standby Customer Expectations
You may have so many individuals visiting your restaurants daily. Never think of them to be the same person with the same vision, each and every single one of them is different and they have their own choices. The written food menu may not be adequate enough to explain what the food will eventually look like after preparation.
The Individuals have two options left here: one is online reviews and the other is a recommendation. The Augmented reality-based app can revolutionize this trend by bringing a written menu to life. The visual representation will give Individuals options to choose the desired food. The informed choice is more effective than visual representation.
- Augmented Food Menu with 3D View
Augmented reality helps you create something quality 3D model of actual menus & dishes through which you can visualize your advanced consumer version of menus and display things more naturalistically.
At the same time, the menu will have many things on board and can know many things like portion size, nutrition information, ingredients, freshness, and numerous Individuals can serve together.
- Take a look at the video how it works
The use of Augmented reality is becoming part of many restaurants and giving an app for daily and even occasional consumers. It provides a complete list of 3D menus and helps Individuals know the real test.
- Removes Language Barrier, Attracts More New Consumers.
The Augmented reality-based app is so much beneficial, one of the main benefits of this app is that you can set aside the language barrier and allow all kinds of customers to connect with, no matter what language they know and speak. The application itself can be easily customized to allow everyone no matter the background or language they speak to easily fill the application and connect with others.
Apart from that, you can also add information regarding wellness and it will help you build a powerful customers engagement. Customers can easily find food based on their taste from the food directory. For example, occasion-based food, health-based food, and diet-based food will help all types of people connect with your application.
- Advertising of Your Restaurants
Advertising is the main component of any business to run effectively. Some have their own traditional method of advertising it, but you can easily amplify the engagement even more by introducing technology into it. Technology, especially your Augmented reality-based application, has huge potential to give you the space to make your products among common people. It is up to you to take your business in a positive direction.
Augmented Reality acts as a game-changer in the ad-fire and helps you advertise to the maximum number of customers by providing an incredible view of your products. Keeping that in mind you can show your customers something realistic, natural, live, and perfect. You can place a giant billboard with an augmented reality feature, and it will visualize each and everything starting from how the food is being cooked and served in your restaurant. Avoiding Augmented reality for restaurants, you are missing out on a number of opportunities.
- Keep Customers Engaged with Augmented Reality-based Games.
The tabletop menu approach is making a big break in the restaurant sector. Customers visiting your restaurant can enjoy virtual games right from their table. It is beneficial as a survey claims that more than 10% of the customers play the game and equally goes to the additional revenue stream for the brand.
Keeping customers busy is an old trick, yet relevant even today. Means have drastically changed, but it operates on the same old methods. You will definitely find a play area in most of the good restaurants today, and Augmented reality will help you keep them engaged and well entertained. One of the live examples is Chipotle, which created a game called “the scarecrow.” It is working incredibly and helping the restaurant engage more customers in the place. You can take all these advice to effectively run a virtual restaurant.
CONCLUSION —VIRTUAL RESTAURANT
In a nutshell, launching a virtual restaurant is a more cost-efficient, successful, and beneficial way to control the hospitality sector. Virtual restaurants and ghost kitchens don’t mind having the expenses and overhead of traditional brick-and-mortar restaurants rather it gives customers a more appropriate and secure and quick way to dine. Although food delivery sales are forecast to grow by 20% over the next ten to twelve years, it’s not the only sector and virtual business to consider. You can easily pivot beyond selling your incredible products by building a whole new experience for your existing audience.